Gain a complete customer view

A marketing analytics solution connected to a data management platform helps track interactions and behaviors across mobile, web, offline, partner, and third-party channels, providing deeper insights about audiences and a 360-degree view of your customers. 

Deliver more engaging experiences

Insights from built-in and ad-hoc reporting help inform personalization, allowing you to optimize content, offers, products, and experiences in real time, providing a seamless, consistent customer journey over devices, locations, channels, and time of day.

Measure your marketing activities

Marketing analytics measure customer activity across channels and devices, from acquisition to retention. Features such as customer attribution, anomaly detection, and cohort analysis allow you to prove ROI and help direct marketing spend.

Enrich data and activate audiences

An integrated marketing analytics solution helps you enrich behavioral data with offline or third-party data to develop insights about campaigns and customers. These insights will fuel new audience discovery and can be used for activation.