Mark Goffee: Founder

As today’s business world becomes more uncertain and more volatile, the imperative for correct marketing decisions is greater than ever. This is where Mark’s experience and passion is for supporting strategic, technology and operational-decision making through insights that drive better decisions and growth.

Mark is an experienced leader providing marketing leadership, strategic & market analysis, and marketing technology guidance to support business unit leader’s decision making. In addition, many years working internationally for companies in Europe, North America and Latin America, building and managing teams in multiple locations. Developing winning teams, implementing strategic, operational and exceptional plans in support of company vision, mission and enterprise-wide strategy.

Mark has over eighteen years experience in the technology, telecoms, retail, marketing and digital industries. Mark's been fortunate to work with a number of global companies (revenues up to +$3Billion) both public and private such as AOL, Blackberry, Hertz and more recently Merkle (a full service global marketing CRM & Digital agency) and Wunderman (part of WPP). 

A strong communicator who is always approachable and able to articulate discussion at every level of the business. Mark spends time understanding the business and the audience before suggesting ideas. Mark can (and often does) work well alone, but is best when collaborating with others.

Mark has a Business Degree from Leicester Business School at Leicester University in United Kingdom and qualified as a CIMA (Chartered Institute of Management Accountants) Accountant in the United Kingdom. Marks also holds his PMP in Project Management and has studied Big Data and Business Analytics at Darden Business School (University of Virginia). 

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