Gartner Technology Trends 2018
Gartner has recently released their popular report heralding the most important technology trends of 2018. Click here to learn more about the trends that will transform the digital landscape over the next five years!
The rise of the CMT (Chief Marketing Technologist)
Chief marketing technology officers bridge the gap between CMOs and CIOs, helping them manage the burgeoning ecosystem of marketing technology vendors and utilize the right tools and analytics to improve customer relationships. The role is gaining prominence and can give companies a competitive advantage.
Interesting article on the challenges a marketer faces dealing with the technology choices today.....
The role of the marketer is drastically changing as technology becomes a critical part for how practitioners do their job. The channels by which customers interact with brands are exploding, as is the underlying connective tissue of analytics, content, acquisition and more. Hundreds of technologies enable marketers to identify and target customers, while personalizing the entire experience. However, with more tools comes greater uncertainty about which to invest in and implement.
Adidas best viewed brand on Instagram
Jobs report via LinkedIn
Interesting to see a large amount of jobs are digital marketing roles.... or somewhat related.
6 Tips to Create the Ultimate Consulting Landing Page
Your consulting website and landing pages shouldn’t just look good. They should be marketing assets. What rules should you follow? This graphic gives some pretty decent insight.
Research has revealed that 92%+ of website visitors will never come back to your site again. Which means that it’s more critical than ever that your website converts.
Predicting Your Competitor’s Reaction
Predicting Your Competitors Response - Harvard Business Review April 2009
An interesting article from a few years ago from the HBR which which looks at how plan for what your competitors may do in response. PLEASE CLICK ON THE ABOVE PDF TO READ
Considering launching a new product? Making a price change? Implementing some other strategic move? If so, you need to know how your toughest competitors might respond. But most competitive analysis tools (such as game theory) become unwieldy in the real world with its multiple players—each of whom might react differently. Coyne and Horn recommend a new approach that’s simple yet rigorous. To make the best possible prediction of how a rival might respond to your next strategic move, ask three questions:
• Will your rivals react at all? Often, companies don’t respond to rivals’ moves.
• Which options will your rivals actively consider? Most firms review just a few obvious countermoves.
• Which option will your rivals most likely choose? Their past responses to competitors’ moves may provide clues
What America’s Best BBQ Joint Can Teach You About Pricing?
Economists are typically incredulous about sellouts — events such as rock concerts and sporting events, as well as in-demand products like Mr. Franklin’s barbecue. Their standard advice: “Raise prices — set the market clearing price where demand equals supply.” But in most cases, I believe this armchair advice can be detrimental to a business. Why? Because customers have long memories.
Are You Really Getting a Discount, or Is It Just a Pricing Trick?
The New York Times recently detailed the prevalence of misleading retail reference prices — a term used to include list price, original price, manufacturers’ suggested retail price, etc. As reporter David Streitfeld noted, a check at various sellers for a Le Creuset skillet found reference prices ranging between $250 and $285 — but most retailers (including Le Creuset’s own site) actually sell the skillet for $200. Are you really getting a discount?