The role of the marketer is drastically changing as technology becomes a critical part for how practitioners do their job. The channels by which customers interact with brands are exploding, as is the underlying connective tissue of analytics, content, acquisition and more. Hundreds of technologies enable marketers to identify and target customers, while personalizing the entire experience. However, with more tools comes greater uncertainty about which to invest in and implement.
Interesting article on the challenges a marketer faces dealing with the technology choices today.....
